But we’re transparent with the numbers that work for us. Influencers want as much money as possible. To learn more about Ridge Wallet’s marketing strategies, listen to Ecommerce Conversations by Practical Ecommerce’s interview with Sean Frank is The Ridge’s chief operating officer, on the episode “ Ridge Wallet Hits $50 Million with Influencer Marketing”įrank explain’s the brand’s approach to working with influencers: How does Ridge Wallet partner with YouTubers? The first time the brand partnered with this channel was for the video Hidden Mission with a HANDY reward? O_O (RDR2) on Nov 29, 2018. This integration marked the second time that Ridge Wallet worked with this channel. Just use the code hot stuff when checking out okay. I'll tell you what since you're so damn beautiful I'll give you a discount. If we look at the transcript of the video, this is the wording they use to present the brand:Īh the ridge wallet, those are pretty popular slim durable much better than those bulky wallet your grandma got yet they got them available of titanium aluminum and even carbon fiber. The shout out to the sponsor comes 0:04:14 into the video - near to the middle of the video. Use code HOTSTUFF to receive a 10% off discount!. The offer in the description for this video reads his video sponsored by: Ridge Wallet. The format they have appeared in the most is YouTube, and most of their mentions appear in gaming content. To date, The Ridge has worked with 604 Thought Leaders. RFID attacks aren’t a widespread issue but the threat from card skimming exists.” Ridge Wallet Sponsorship Overview TechCrunch explains, “RFID hacking is where someone swipes your personal data or information from an NFC-enabled credit card and makes fraudulent purchases. In their marketing, The Ridge places repeated emphasis on their RFID blocking technology. Since then, they have expanded into minimalist bags and phone cases, and grew to $50 million in revenue in 2020. In 2013, the company’s primary product was launched on Kickstarter. The company describes their design aesthetic as ”streamlining daily life through quality products redefining the everyday essentials-like wallets, backpacks, and chargers - with minimalist designs that don’t sacrifice function.” The wallet weighs only two ounces and holds no more than 12 cards and a few dollar bills. They created a slimline alternative, made from aluminum, carbon fiber and titanium. The company, The Ridge, was launched by a father-son team of founders, Daniel and Paul Kane, who were sick of their overstuffed wallets crammed with too many cards. Ridge Wallet is the accessory that YouTubers can’t get enough of.
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